Information Security and Network Awareness

Hurricane Labs

Subscribe to Hurricane Labs: eMailAlertsEmail Alerts
Get Hurricane Labs: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


News Feed Item

Governor Rendell Says Summer Tourism Campaign Features Pennsylvanians Offering Personal Advice ... 'So Whatcha Wanna Do Is'

Governor Rendell Says Summer Tourism Campaign Features Pennsylvanians Offering Personal Advice ... 'So Whatcha Wanna Do Is'

HARRISBURG, Pa., June 27 /PRNewswire/ -- Governor Edward G. Rendell today said tourists wondering what they can do when they visit Pennsylvania will hear directly from Pennsylvanians themselves during the new summer tourism campaign: "So whatcha wanna do is."

"The people of Pennsylvania know firsthand what our state has to offer; they're our best sales people," said Governor Rendell. "That's why we're featuring local people with colorful stories and insider advice on what to see and where to go, eat, shop and sleep.

"Visiting the Liberty Bell in Philadelphia, the Duquesne Incline in Pittsburgh or the locomotives in Steamtown is always a great experience, but vacations here and everywhere in the commonwealth will only be enhanced if tourists have the chance to experience what local residents enjoy and love.

The Pennsylvania Tourism Office crisscrossed the commonwealth to uncover the state's hidden gems and, in the process, found Pennsylvanians like George Daniels, a native of Lock Haven and a USA Fly Fishing Team member; Dale Lauricella, owner of Ridgway's Towers Victorian Inn in the Pennsylvania Wilds; and Sam and Beverly Minor, owners of The Springhouse, a country shop and restaurant in the town of Eighty Four near Pittsburgh. All of them will be featured in the summer campaign.

"Wherever you are in the state, there are Pennsylvanians who are proud of their community and are willing to share advice or help guide you. If you listen closely, the conversation usually begins with 'So whatcha wanna do is,' followed by advice on the things in the area you don't want to miss," said Mickey Rowley, deputy secretary of tourism in the Department of Community and Economic Development. "That was the genesis of this campaign: real Pennsylvanians sharing real ideas on what to do and see while you're here. It's a truly authentic approach in promoting the state."

The "So whatcha wanna do is" campaign will begin with a series of print and radio advertisements, outdoor billboards, transit posters, bus sides, movie theater and elevator spots, and regional commuter bus spot advertisements in targeted markets. In addition, roadtrip information cards will be available at Pennsylvania's Welcome Centers.

The online campaign will leverage the popularity of sharing music through "playlists." Locals, experts and celebrities with a connection to the state will share what they like to do when they "play" in Pennsylvania, and those PA Playlists will be posted at visitPAcom. Pennsylvania is the first state to use the playlist trend to promote tourism.

"Last summer, we became the first and only state to use bloggers to support our marketing efforts," said Rowley. "With PA Playlists we're again leveraging a trend in technology to connect people who share the same interests."

The Pennsylvania Tourism Office, under the state Department of Community and Economic Development, is dedicated to fulfilling the needs and aspirations of travelers by presenting them with the information and resources they need to plan and enjoy the activities, attractions and destinations that are uniquely Pennsylvania. For more information about Pennsylvania's tourism industry, go to http://www.visitpa.com/, or call 800-VISIT PA.

EDITOR'S NOTE: Visit http://www.visitpa.com/mediaroom for the names and photographs of Pennsylvanians featured in the "So whatcha wanna do is" campaign.

The Rendell Administration is committed to creating a first-rate public education system, protecting our most vulnerable citizens and continuing economic investment to support our communities and businesses. To find out more about Governor Rendell's initiatives and to sign up for his weekly newsletter, visit his Web site at: http://www.governor.state.pa.us/.

CONTACT: Kate Philips 717-783-1116 Carrie Fischer (DCED) 717-720-1301

Pennsylvania Office of the Governor

CONTACT: Kate Philips, Pennsylvania Office of the Governor,
+1-717-783-1116; or Carrie Fischer, DCED, +1-717-720-1301

Web site: http://www.visitpa.com/
http://www.governor.state.pa.us/

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.